Track Record

Some notable achievements and exits for our recent clients:

Role: Sales & Marketing Strategy
Product: Continuous life-cycle management of complex application workloads
Achievements: Website launch, sales/investor messaging, press/analyst relations, product marketing roadmap,
GigaOM Structure Launchpad finalist; Network World’s “12 Hot Cloud Computing Companies”; CRN‘s “20 Coolest Cloud Software Vendors of the Cloud 100.”
Exit: Acquired by WalMart Labs, 2013


Perspective Solutions
Role: Market strategy
Product: SaaS-based, voice and video service operations monitoring
Achievements:  Developed sales/marketing message and materials; part of team that rolled out 60 customers in one-month period after product launch
Exit:  Acquired by Carousel Industries, 2012

StressEraserHelicor / Western Cape Direct
Role: VP, Marketing
Product: StressEraser FDA-regulated medical device
Achievements:  Successfully launched new brand and website; developed sales/marketing message, materials and strategy; outreach yielded appearances on Good Morning America, The View, Rachael Ray, MSNBC; multiple prestigious industry awards; part of team that grew revenues from $0 to $3 million; re-targeted marketing effort toward Amazon, healthcare professionals and US Military; Western Cape Direct generated revenue and net profit from Day 1
Exit: IP acquired by Philips, 2009

wysdmWysDM Software
Role: Market strategy
Product: WysDM data protection management software
Achievements: Developed sales/marketing message and materials; managed PR firm selection
Exit: Acquired by EMC, 2008

fideliaFidelia Networks
Role: VP, Marketing
Product: NetVigil business service monitoring
Achievements: Created marketing message, developed sales/marketing message and materials
Exit: Acquired by Network General, 2006

Role: VP, Marketing
Product: QAS realtime Internet service analytics
Achievements: Created marketing message, developed sales/marketing message and materials; managed press/analyst relations
Exit: Acquired by NetScout, 2005

Role: VP, Corporate Communications
Product: Netcool service and business assurance
Achievements:  Ran worldwide marketing for public company (Nasdaq: MUSE); launched product line in US (employee #16 in US); led corporate re-branding team; managed PR as an outside consultant; part of team that increased revenues from $8 to 212 million.
Exit: Acquired by IBM, 2005