I am a strategic marketing and communications professional with nearly three decades of experience in the technology start-up field. My creative energy, expertise, attention to detail, and optimism make me an invaluable asset to all of the teams I work with. There is no template for strategic marketing. My work tailors very different solutions for each client, depending on their specific needs. Every day I execute on strategic marketing goals to help my clients achieve their desired business outcomes.
I develop your value prop and message through collaboration and brainstorming sessions.
Next, I roadmap your marketing programs, product launches, and thought leadership campaigns.
Once I have your approval, I take care of all the nuts and bolts of your marketing outreach.
I have a serious desire to help you win. Just ask these guys.
Evan has helped guide us through other important transitions as well. For example, when the Rev2 employees completed a management buyout, he acted as my right-hand man through the arduous process, demonstrating that he is a exemplary team player. As a result, Rev2 has a very bright future.
Evan knows start-ups as well as larger company plays, and he understands the strategic and technology side of both B-to-B and B-to-C marketing.
Evan’s understanding of media and promotions played a crucial role in the overwhelming success of our cutting-edge media products. Editorially, Evan defined an area that was years ahead of it’s time in terms of widespread adoption: deployment of Internet technologies in the corporate enterprise.
“As we launched our product across the U.S., Europe, Asia and Latin America, Evan supported our demanding global sales effort with cutting-edge marketing communications materials, including the expert use of online video and other web-based tools.”
“At Quantiva, Evan handled our entire marketing and sales support infrastructure. This included managing our website, sales presentations, online demos, and lead generation system while architecting our market positioning message and outreach to press, analysts, partners, investors, and customers.”
“At Micromuse, where I headed up development for the Netcool suite of products, I found Evan to be an outstanding resource. He is a quick learner and creative thinker who, like many of us, worked around the clock to keep pace with the company’s exponential growth. Thanks to many of Evan’s ideas, we created the aura of a big company and market leader while we were still very small.”
I’m here to help your start-up take off!