Track Record

Some notable achievements and exits for our recent clients:

Role: Sales & Marketing Strategy
Product: Continuous life-cycle management of complex application workloads
Achievements: Website launch, sales/investor messaging, press/analyst relations, product marketing roadmap, GigaOM Structure Launchpad finalist; Network World’s“12 Hot Cloud Computing Companies”; CRN‘s “20 Coolest Cloud Software Vendors of the Cloud 100.”
Exit: Acquired by WalMart Labs, 2013

Role: Market strategy
Product: SaaS-based, voice and video service operations monitoring
Achievements:  Developed sales/marketing message and materials; part of team that rolled out 60 customers in one-month period after product launch
Exit:   Acquired by Carousel Industries, 2012

Role: VP, Marketing
Product: StressEraser FDA-regulated medical device
Achievements:  Successfully launched new brand and website; developed sales/marketing message, materials and strategy; outreach yielded appearances on Good Morning America, The View, Rachael Ray,MSNBC; multiple prestigious industry awards; part of team that grew revenues from $0 to $3 million; re-targeted marketing effort toward Amazon, healthcare professionals and US Military; Western Cape Direct generated revenue and net profit from Day 1
Exit: IP acquired by Philips, 2009

Role: Market strategy
Product: WysDM data protection management software
Achievements: Developed sales/marketing message and materials; managed PR firm selection
Exit: Acquired by EMC, 2008

Role: VP, Marketing
Product: NetVigil business service monitoring
Achievements: Created marketing message, developed sales/marketing message and materials
Exit: Acquired by Network General, 2006

Role: VP, Marketing
Product: QAS realtime Internet service analytics
Achievements: Created marketing message, developed sales/marketing message and materials; managed press/analyst relations
Exit: Acquired by NetScout, 2005

Role: VP, Corporate Communications
Product: Netcool service and business assurance
Achievements:  Ran worldwide marketing for public company (Nasdaq: MUSE); launched product line in US (employee #16 in US); led corporate re-branding team; managed PR as an outside consultant; part of team that increased revenues from $8 to 212 million.
Exit: Acquired by IBM, 2005

Role: Marketing Communications
Market: Cybersecurity for Industrial IoT
Accomplishments: Developed and executed corporate brand; Customer, partner, investor and consortium communications; Managed all aspects of corporate and product marketing; Sales support and lead gen programs; Customer use cases
Milestones: Gartner “Cool Vendor” award; Series A venture funding from Trident Cybersecurity Ventures.

Role: Business Development
Market: Business risk analytics software applications and services
Accomplishments: Defined new market niche for Business Risk Analytics; re-targeted marketing toward cable TV providers and highly-available enterprises; product marketing roadmap and execution; business development and sales account management; coordinated website launches and all content development; press, analyst, partner, customer and investor outreach.
Milestones: Minority investment by cable giant ARRIS; Repositioned offering from license-based to OEM/professional services-based.