Track Record
Check out the notable achievements and exits of some of my recent clients.
Role
Vice President of Marketing
Product
NetVigil business service monitoring
Achievements
Created sales and marketing message and materials
Exit
Acquired by Network General, 2006
Role
Vice President, Marketing
Product
StressEraser (FDA-regulated medical device)
Achievements
Successfully launched new brand and website; developed sales and marketing message, materials, and strategy
Outreach yielded appearances on Good Morning America, The View, Rachael Ray, MSNBC; and multiple prestigious industry awards
Part of the team that grew revenues from $0 to $3 million; re-targeted marketing effort toward Amazon, healthcare professionals and US Military; Western Cape Direct generated revenue and net profit from Day 1
Exit
IP acquired by Philips, 2009
Role
Vice President, Corporate Communications
Product
Netcool service and business assurance
Achievements
Ran worldwide marketing for public company (Nasdaq: MUSE)
Launched product line in US (employee #16 in US); led corporate re-branding team; managed PR as an outside consultant
Part of the team that increased revenues from $8 to 212 million
Exit
Acquired by IBM, 2005
Role
Sales & Marketing Strategy
Product
Continuous life-cycle management of complex application workloads
Achievements
Website launch, sales/investor messaging, press/analyst relations, and product marketing roadmap
GigaOM Structure Launchpad finalist; Network World’s“12 Hot Cloud Computing Companies”; CRN‘s “20 Coolest Cloud Software Vendors of the Cloud 100”
Exit
Acquired by WalMart Labs, 2013
Role
Strategic Marketing
Market
Not-for-profit software consortium founded by ARM, Cisco, Dell, Intel, Microsoft, and Princeton University
Achievements
Defined new market niche
Developed communications plan targeting providers of solutions for IoT, AI and 5G
Architectural use case development
Content creation, including blogs and videos
Editorial calendar development and execution
Milestones
50+ members signed in first year
Launched Fog World Congress in Santa Clara in October 2017
Exit
Merged with Industrial Internet Consortium, January 2019
Role
Market Strategist
Product
SaaS-based voice and video service operations monitoring
Achievements
Developed sales and marketing messaging and materials
Part of the team that rolled out 60 customers in a one-month period after product launch
Exit
Acquired by Carousel Industries, 2012
Role
Vice President of Marketing
Product
QAS realtime Internet service analytics
Achievements
Created sales and marketing message and materials
Managed press/analyst relations
Exit
Acquired by NetScout, 2005
Role
Marketing Director
Market
Blockchain for IoT
Achievements
Part of the team that expanded the organization to 60 members
Organizational marketing PR and promotions, member communications, videos, blogs, white papers, and social media
Launched IoT Challenge program operations and marketing
Business development
IoT Challenge program, launched November 2018
Alliances with MOBI, Industrial Internet Consortium
Exit
Role
Market Strategy
Product
WysDM data protection management software
Achievements
Developed sales and marketing messaging and materials
Managed PR firm selection
Exit
Acquired by EMC, 2008