Track Record

Check out the notable achievements and exits of some of my recent clients.

Role

Vice President of Marketing

Product

NetVigil business service monitoring

Achievements

Created sales and marketing message and materials

Exit

Acquired by Network General, 2006

Role

Vice President, Marketing

Product

StressEraser (FDA-regulated medical device)

Achievements

Successfully launched new brand and website; developed sales and marketing message, materials, and strategy

Outreach yielded appearances on Good Morning America, The View, Rachael RayMSNBC; and multiple prestigious industry awards

Part of the team that grew revenues from $0 to $3 million; re-targeted marketing effort toward Amazon, healthcare professionals and US Military; Western Cape Direct generated revenue and net profit from Day 1

Exit

IP acquired by Philips, 2009

Role

Vice President, Corporate Communications

Product

Netcool service and business assurance

Achievements

Ran worldwide marketing for public company (Nasdaq: MUSE)

Launched product line in US (employee #16 in US); led corporate re-branding team; managed PR as an outside consultant

Part of the team that increased revenues from $8 to 212 million

Exit

Acquired by IBM, 2005

Role

Sales & Marketing Strategy

Product

Continuous life-cycle management of complex application workloads

Achievements

Website launch, sales/investor messaging, press/analyst relations, and product marketing roadmap

GigaOM Structure Launchpad finalist; Network World’s“12 Hot Cloud Computing Companies”; CRN‘s “20 Coolest Cloud Software Vendors of the Cloud 100”

Exit

Acquired by WalMart Labs, 2013

Role

Strategic Marketing

Market

Not-for-profit software consortium founded by ARM, Cisco, Dell, Intel, Microsoft, and Princeton University

Achievements

Defined new market niche

Developed communications plan targeting providers of solutions for IoT, AI and 5G

Architectural use case development

Content creation, including blogs and videos

Editorial calendar development and execution

Milestones

50+ members signed in first year

Launched Fog World Congress in Santa Clara in October 2017

Exit

Merged with Industrial Internet Consortium, January 2019

Role

Market Strategist

Product

SaaS-based voice and video service operations monitoring

Achievements

Developed sales and marketing messaging and materials

Part of the team that rolled out 60 customers in a one-month period after product launch

Exit

Acquired by Carousel Industries, 2012

Role

Vice President of Marketing

Product

QAS realtime Internet service analytics

Achievements

Created sales and marketing message and materials

Managed press/analyst relations

Exit

Acquired by NetScout, 2005

Tab content

Role

Marketing Director

Market

Blockchain for IoT

Achievements

Part of the team that expanded the organization to 60 members

Organizational marketing PR and promotions, member communications, videos, blogs, white papers, and social media

Launched IoT Challenge program operations and marketing

Business development

IoT Challenge program, launched November 2018

Alliances with MOBI, Industrial Internet Consortium

Exit

Acquired by Industrial Internet Consortium, 2020
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Role

Market Strategy

Product

WysDM data protection management software

Achievements

Developed sales and marketing messaging and materials

Managed PR firm selection

Exit

Acquired by EMC, 2008