Clientele

Role

Strategic Marketing

Market

Augmented Reality

Accomplishments

Revised message pyramid and user journey on the website

Milestones

Member video campaign launch, March 2022
Website relaunch, June 2022

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Role

Strategic Marketing

Market

IoT

Accomplishments

Marketing communications materials for launch, including website, brochures, and sales decks

Milestones

Consortium launch, May 2020

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Role

Strategic Marketing

Market

IoT

Accomplishments

IoT Challenge program marketing and management, Edge/Fog messaging and white paper, Edge/Fog use cases

Milestones

Merger of OpenFog brand into IIC

Launch of Global IoT Challenge Program

Merger of Trusted IoT Alliance

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Role

Marketing Director

Market

IoT cybersecurity

Accomplishments

Launched website, brand, market positioning, corporate messaging, marketing outreach, blogs, and social media

Milestones

Company launch

Services launch

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Role

Strategic Marketing

Market

IT Industry Standards

Accomplishments

Revised message pyramid and user journey on the website

Milestones

Brochure, April 2022
Explainer video, May 2022
Website relaunch, June 2022

Visit

Role

Content Marketing

Market

IT Operations

Accomplishments

Market repositioning and strategy; corporate blogs, white papers, slide decks, video scripts, and comms materials

Milestones

AIOps technology overview series of white papers

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Role

Marketing Director

Market

IT operations

Accomplishments

Launched website, brand, market positioning, corporate messaging, marketing and PR outreach, blogs, and social media

Deloitte white paper

Milestones

Company launch

Services launch

Visit