Clientele

We are currently working with the following industry leaders:

Role: Strategic Marketing
Market: Not-for-profit software consortium founded by ARM, Cisco, Dell, Intel, Microsoft and Princeton University.
Accomplishments: Defined new market niche; developed communications plan targeting providers of solutions for IoT, AI and 5G; editorial calendar development and execution
Milestones:  50+ members signed in first year; launching Fog World Congress in Santa Clara in October 2017.

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Role:  Corporate Marketing
Market: Personalized medical solutions for cancer therapy
Accomplishments:  Initial corporate messaging; Investor outreach; Product market roadmap
Milestones:  Launched website; obtained angel funding; obtained Series A funding.

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Role:  Partner Marketing
Market: Data acquisition for wind and solar energy
Accomplishments: Defined new market niche targeting manufacturers of solar and wind equipment
Milestones:  Signed initial go-to-market partners in 2016.

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Role: Marketing Communications
Market: Cybersecurity for Industrial Internet of Things
Accomplishments: Developed and executed corporate brand; customer, partner, investor and consortium communications; managed all aspects of corporate and product marketing; sales support and lead gen programs; customer use cases
Milestones: Gartner “Cool Vendor” award; Series A venture funding from Trident Cybersecurity Ventures.

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Role: Business Development
Market: Business risk analytics software applications and services
Accomplishments: Defined new market niche for Business Risk Analytics; re-targeted marketing toward cable TV providers and highly-available enterprises; product marketing roadmap and execution; business development and sales account management; coordinated website launches and all content development; press, analyst, partner, customer and investor outreach.
Milestones: Minority investment by cable giant ARRIS; Repositioned offering from license-based to OEM/professional services-based.

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Role: Business Development
Market: Business risk analytics software applications and services
Accomplishments: Defined new market niche for Business Risk Analytics; re-targeted marketing toward cable TV providers and highly-available enterprises; product marketing roadmap and execution; business development and sales account management; coordinated website launches and all content development; press, analyst, partner, customer and investor outreach.
Milestones: Minority investment by cable giant ARRIS; Repositioned offering from license-based to OEM/professional services-based.

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