Clientele
![](http://evanbirkhead.com/wp-content/uploads/2022/06/AREA-LOGO-1.png)
Role
Strategic Marketing
Market
Augmented Reality
Accomplishments
Revised message pyramid and user journey on the website
Milestones
Member video campaign launch, March 2022
Website relaunch, June 2022
![](http://evanbirkhead.com/wp-content/uploads/2022/06/OMG-LOGO-1.png)
Role
Strategic Marketing
Market
IT Industry Standards
Accomplishments
Revised message pyramid and user journey on the website
Milestones
Brochure, April 2022
Explainer video, May 2022
Website relaunch, June 2022
![](http://evanbirkhead.com/wp-content/uploads/2022/08/Digital-Twin-Consortium.png)
Role
Strategic Marketing
Market
IoT
Accomplishments
Milestones
Consortium launch, May 2020
![](http://evanbirkhead.com/wp-content/uploads/2022/06/IIC-LOGO.png)
Role
Strategic Marketing
Market
IoT
Accomplishments
IoT Challenge program marketing and management, Edge/Fog messaging and white paper, Edge/Fog use cases
Milestones
Merger of OpenFog brand into IIC
Launch of Global IoT Challenge Program
Merger of Trusted IoT Alliance
![](http://evanbirkhead.com/wp-content/uploads/2022/05/TruiemFinal_SemiBold__Vertical-4C-150x150.jpg)
Role
Marketing Director
Market
IT operations
Accomplishments
Launched website, brand, market positioning, corporate messaging, marketing and PR outreach, blogs, and social media
Deloitte white paper
Milestones
Company launch
Services launch
![](http://evanbirkhead.com/wp-content/uploads/2022/08/InsightCyber.png)
Role
Marketing Director
Market
IoT cybersecurity
Accomplishments
Launched website, brand, market positioning, corporate messaging, marketing outreach, blogs, and social media
Milestones
Company launch
Services launch
![](http://evanbirkhead.com/wp-content/uploads/2017/05/Screen-Shot-2018-02-12-at-12.45.46-PM-300x84.png)
Role
Content Marketing
Market
IT Operations
Accomplishments
Market repositioning and strategy; corporate blogs, white papers, slide decks, video scripts, and comms materials
Milestones
AIOps technology overview series of white papers