Clientele
Role
Strategic Marketing
Market
Augmented Reality
Accomplishments
Revised message pyramid and user journey on the website
Milestones
Member video campaign launch, March 2022
Website relaunch, June 2022
Role
Strategic Marketing
Market
IT Industry Standards
Accomplishments
Revised message pyramid and user journey on the website
Milestones
Brochure, April 2022
Explainer video, May 2022
Website relaunch, June 2022
Role
Strategic Marketing
Market
IoT
Accomplishments
Milestones
Consortium launch, May 2020
Role
Strategic Marketing
Market
IoT
Accomplishments
IoT Challenge program marketing and management, Edge/Fog messaging and white paper, Edge/Fog use cases
Milestones
Merger of OpenFog brand into IIC
Launch of Global IoT Challenge Program
Merger of Trusted IoT Alliance
Role
Marketing Director
Market
IT operations
Accomplishments
Launched website, brand, market positioning, corporate messaging, marketing and PR outreach, blogs, and social media
Deloitte white paper
Milestones
Company launch
Services launch
Role
Marketing Director
Market
IoT cybersecurity
Accomplishments
Launched website, brand, market positioning, corporate messaging, marketing outreach, blogs, and social media
Milestones
Company launch
Services launch
Role
Content Marketing
Market
IT Operations
Accomplishments
Market repositioning and strategy; corporate blogs, white papers, slide decks, video scripts, and comms materials
Milestones
AIOps technology overview series of white papers